SCOTTSDALE, Ariz. (Jan. 27, 2014)—David Meltzer, Esq, CEO and Co-Founder of Sports 1 Marketing and author of Connected to Goodness, shared his experiences and philosophies from his professional and personal journey to help attendees inspire greatness in others and in themselves. Meltzer’s presentation took place at Sanctuary Camelback Mountain Resort and was positioned around Hall of Fame Quarterback Warren Moon and Sports 1 Marketing’s 2015 Pro Bowl Reception raising money for St. Jude Children’s Hospital and the inspirational kids battling childhood diseases.
In attendance for Meltzer’s presentation and the Q & A session that followed were several executives from recognizable companies. Bill Nassikas, President of Westroc; Mike Surguine, VP & Managing Director at Sanctuary Camelback; Kathy Massarand, Director of Sales & Marketing at Sanctuary Camelback; Deb Reasy, Director of Sales at Sanctuary Camelback; and other special guests included Sanctuary Members and area corporate executives.
“David was simply amazing, his leadership training and business practices inspire everyone—it is multi-generational,” said Kathy Massarand, Director of Sales & Marketing at Sanctuary Camelback, “It was a honor to have such a transparent man who was willing to share his story of successive events.
Meltzer spoke to the group about his steps to bring out not only the best in themselves, but also the best out of their relationships with their families, those in the workplace or in their lives in general.
As a former sports agent and CEO at Leigh Steinberg Sports & Entertainment (the firm that inspired the film Jerry Maguire) and current CEO at Sports 1, Meltzer’s years of experience dealing with a vast spectrum of individuals led him to recognize the strength of empowerment, which begins with gratitude and empathy and which he shares to inspire people to help themselves while helping others. The mantra at Sports 1 Marketing, “Make a lot of money, help a lot of people, and have a lot of fun,” stems from Meltzer’s professional enlightenment and is weaved into his principles for success.
About David Meltzer:
David Meltzer is the Chief Executive Officer (CEO) at Sports 1 Marketing, a company he co-founded with Sports 1 Marketing’s President and Pro Football Hall of Fame quarterback Warren Moon. At Sports 1 Marketing, David oversees all day-to-day business operations at the firm. His sports and entertainment industry contacts are instrumental in exploiting his client’ s marketing and endorsement potential enabling him to secure lucrative and diverse business opportunities for all his clients. Prior to Sports 1 Marketing, Meltzer was CEO of Leigh Steinberg Sports & Entertainment. He has a weekly segment on the programs Thursday Night Tailgate with Chris Mascaro, and The Jiggy Jaguar Show.
About Sports 1 Marketing:
Sports 1 Marketing is a sports and entertainment marketing firm that leverages the two billion dollars in relationship capital which the Founders—David Meltzer, Chief Executive Officer, and President and Pro Football Hall of Fame Quarterback Warren Moon—have built up over 40 years. Since 2010, Sports 1 has leveraged their relationship capital and situational knowledge to be statistically successful in everything they do. Combining relationship capital with unique services of traditional marketing practices and new media strategies, Sports 1 is able to brand any business or person searching to elevate their recognition in sports and entertainment.